THQ confiscates cars

THQ confiscates cars
THQ confiscates cars
THQ confiscates cars
THQ confiscates cars
  • Application: Street Marketing
  • Industry: Entertainment & Electronics

THQ, one of the worldwide leading developers and publishers of video games, used Stafix for Street-Marketing campaigns in order to promote one of their new video games. The street marketing campaign was conducted around the gamescom videogames exhibition in Cologne. The Stafix®-Stickers were placed on car windscreens claiming that the car had been confiscated and that the car owner should visit a certain website in order to release the car. The campaign not only earned a lot of recognition by the German media and among visitors of the show, but with the link to the product website THQ was able to increase traffic and awareness for their new game.

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