Parti Libéral Radical Vaudois

Parti Libéral Radical Vaudois
Parti Libéral Radical Vaudois
Parti Libéral Radical Vaudois
  • Application: Street Marketing
  • Industry: Public & Non-Profit Organizations

The political party PLR-VD is very concerned and active in the fight against incivility and insecurity in the region. In order to raise awarness about thèse issues, the party launched a guerrilla marketing opération by installing fake scratches on cars parked on the public areas in Lausanne, Morges, Nyon, Montreux, Payerne and Epalinges (Switzerland).

These fake scratches, printed on clear Stafix® film, were installed on the car dors. Their goal was to surprise people and put them in a concrete situation of vandalism. Soon they could realize that it was only a sticker and could go to visit the party’s website (mentioned on the sticker) to discover party’s suggestions to fight those insecurities.

 

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