Green and Purple Streetmarketing

Green and Purple Streetmarketing
Green and Purple Streetmarketing
Green and Purple Streetmarketing
Green and Purple Streetmarketing
  • Application: Street Marketing
  • Industry: IT & Online Services

"Passparla" is the new online service offered by the company 1ter1net in Lorient, France. This platform enables people to review the new products of the stores who joined the program, to locate them on a map and even to visit their stores online. 1ter1net, wishing to promote its new service quickly and in an original way, decided to use Stafix® for a Guerilla communication campaign. The stickers were installed in the stores involved in the programme but also in bus stops and other crowded places in the city of Lorient. Taking advantage of the static properties of Stafix® the stickers invited the public to take them and install them in their home. A clever campaign that allows the new service to quickly gain popularity.

 

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