Made for success

Made for success
Made for success
Made for success
Made for success
  • Application: Magazine Inserts and Direct Mailing
  • Industry: Events

drupa, the world's number 1 trade fair for the print media industry, has used an insert printed on Stafix® in their "made for success" brochure. The brochure had been sent out last year to former and potential exhibitors, promoting the upcoming drupa trade fair in 2012. The Stafix® sticker was attached on the last page of the brochure listing all the important dates, deadlines and contacts. The idea was that the recipient of the brochure could then take the Stafix® sticker out of the brochure and attach it anywhere in his/her office and therefore have the key information always in sight.
With the insert being printed on Stafix® drupa could be sure that the information would be displayed more likely then with a traditional paper insert or leaflet.


"The implementation of the brochure has been well accepted by our clients"

says Advertising Manager Petra Köhler.

 

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