BEPUB uses Stafix® for its communication campaign

BEPUB uses Stafix® for its communication campaign
BEPUB uses Stafix® for its communication campaign
BEPUB uses Stafix® for its communication campaign
BEPUB uses Stafix® for its communication campaign
BEPUB uses Stafix® for its communication campaign
  • Application: Street Marketing
  • Industry: IT & Online Services

Created in 2002, Bepub is France's largest database of companies related to the advertising and communication industry. This database is freely available online.

For the release of its annual paper directory, Bepub wanted to launch a big campaign, that would raise the curiosity of the advertising and communication industry.

To do so, the Bepub team decided to launch a major viral communication campaign centered around a website created for that occasion (www.livre-noir-de-la-com.com), by using Stafix® stickers and the participation of "accomplices".

The "accomplices" were asked to launch wild posting operations in their advertising agencies or in the marketing department of their company by installing Stafix® stickers mentioning the website: www.livre-noir-de-la-com.com

Once marketing managers and agencies' decision-makers joined the site they could discover the new paper directory and order a copy for free.

"The use of Stafix® proved to be ideal for a wild sticker-posting campaign, because the stickers could be installed anywhere without having to worry about damaging surfaces or leaving residue behind. The stickers could be very easily installed, moved and removed, whether it was on doors, windows, mirrors, computer screens or cars."

Nicolas Huynh Van, bepub.

logo_(White_Space_Conflict).JPG