"Phrasenmäher" brings Facebook's like button to the real world

  • Application: Street Marketing
  • Industry: Events

In the digital world it is already standard practice to express ones interest in something with a simple click and especially the Facebook "Like" button became some kind of independent catchphrase. "Why not bring it to the real world?" asked the German band "Phrasenmäher" and started distributing self-adhesive stickers with the "Like" print on their promotion tour through Germany. The clue: The stickers were printed on Stafix® and therefore could be attached to any surface, repositioned and taken off without leaving any residue. The stickers went like hot cakes and soon you could find pictures showing the "Like" stickers in action in the real world, uploaded by Fans to the bands Facebook page. On fridges, cars, computers, doors and windows - anything the people "Liked" was marked with the "Like" sticker and the boundaries between the digital and the analogue world were broken open.

"We had the idea for the "Like" stickers during our regular maintenance of our online portals, where one can like all kinds of things - but only virtually. We wanted to make an end to this virtual limitation. The Stafix® stickers came just right for this because in our fast moving world people like things in one moment and in the next they already don't like them anymore. Therefore it was important that the stickers could be attached to something but also be removed easily again." Phrasenmäher - Band

"The cooperation with Stafix® not only opened us new ways to connect with Fans but was especially useful to address new groups of people and to wake their interest in our band. We were convinced by the environmentally friendly and reversible adhesion of Stafix® right from the start and the unusual feel of the sticker increased the attention even more - also our media partners were amazed. An overall successful and innovative campaign!" musikwirtschaft.de - Management

 

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