Passoa Promotion with Stafix®

Passoa Promotion with Stafix®
Passoa Promotion with Stafix®
Passoa Promotion with Stafix®
  • Application: Street Marketing
  • Industry: Food & Drinks

The liquor brand PASSOÃ wanted to raise awareness among students. Their goal was to increase sales by addressing new consumer groups, raise brand awareness and increase communication with the target groups via multiple channels.

The agency merconic is supporting the brand PASSOÃ since 2008 through several marketing activities, one of them being the "PASSOÃ-Partys" which have gotten quite popular among students. Via the website www.passoa-party.de the students can inform themselves about upcoming events and have the chance to apply for one of the PASSOÃ "Home Partys" - where PASSOÃ will come to the students home and supply all the needed equipment and drinks.
In order to raise awareness for these Partys the PASSOÃ Promotion Team was distributing Stafix®-Stickers, which informed about the PASSOÃ-Party website and Facebook-page, all around the Universities.

"The fact that Stafix® adheres everywhere creates completely new platforms for our promotion and therefore raises a lot more curiosity among the students then traditional flyers or stickers."

Saskia Seiferth
merconic GmbH / allmaxx.

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